Hyundai Going All-In on Electric

South Korean automotive manufacturer Hyundai has announced that it is placing battery electric vehicles (BEVs) at the core of its long-term strategic vision in a shocking twist. Well, a static shock, anyway.

Hyundai said that it will focus on delivering premium long range capacity vehicles as it looks to try and the electric vehicle game. While not all that surprizing given the other major automakers that have committed to electrification around the globe, this is a big switch for Hyundai. The company had originally bet on fuel cell technology to develop zero-emissions vehicles, but given the recent surge in the electric market, the company felt no choice but to move into line with most other manufacturers.

The Hyundai Motor Company looks to launch its first high-end EV in 2021 with a planned range of 300 miles per charge. The company wants to offer up to eight other BEVs. The company needs to shake off the relative failure of the Ioniq, which had a paltry battery range compared to Tesla and the Chevrolet Bolt.

At the same time, it looks like Hyundai will hedge their bets try and capitalize on BEV and FCV technology. The company commented that they could reach economies of scale by 2035 for its fuel cell push. There is only 10 fuel cell charging stations in Korea at the moment, but Hyundai sounds confident that they can scale up hydrogen refueling infrastructure. Convincing a skeptical public to invest in FCVs is another matter.